admin October 29th, 2007

Mark Hicken is a Vancouver marketing consultant and lawyer specializing in direct to consumer marketing for wineries and wine/spirit agencies. Mark provides these services to the wine industry through his own consulting practice, DTC Wine Marketing Group which often works in conjunction with Vancouver marketing agency, Skunkworks Creative Group. Mark also edits a companion web site, winelaw.ca .

Mark has a B.A. (Honours) from UBC and a J.D. from Osgoode Hall Law School in Toronto. He is a member of  the Law Society of B.C., the Canadian Bar Association, the International Association of Wine Lawyers (Association Internationale des Juristes du Vin) and the American Society for Enology & Viticulture. He has also completed the Wine Executive Program at the University of California, Davis. Mark has a diverse background including time spent working for larger Vancouver law firms such as Lawson Lundell and Russell & DuMoulin (now Fasken Martineau), entrepreneurial technology businesses and marketing agencies. Mark is also a fixture at the Vancouver Playhouse International Wine Festival, having been a Team Leader or Event Host there for the past decade or so.

Mark has always been passionately interested in wine, technology and marketing. At the advent of the internet revolution in 1998, Mark created technology that enabled professional services firms to offer services on the web. Mark gained national media attention for this breakthrough with feature articles in the National Post, Vancouver Sun and Calgary Herald. Mark has also been featured on various internet sites and been a guest lecturer in the Internet Marketing program at the University of British Columbia. Recently, Mark has also been interviewed and quoted on wine law issues in the National Post, the Globe and Mail, the Vancouver Sun, the Advocate, Canadian Lawyer Magazine, CKNW radio, CBC radio and in the trade publication Wines & Vines. He is also the co-chair of the November 2009 conference in Vancouver, Winery and Wine Distribution Law.

Mark’s extensive and diverse experience in both marketing and technology can assist wineries and wine agencies with direct to consumer marketing projects of all types. He can assist with direct mail, email marketing, website design, website analytics, ecommerce, and general webmaster duties. All of these avenues will generally pay for themselves in a short period of time from increased revenue and greater profit margins.

Mark’s contact info is here.

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