mhicken February 26th, 2009
Does your wine brand need a label upgrade? Take a look at these cutting edge wine label designs for ideas. The power of your label is sometimes neglected but it is critically important.
Good label design should do the following:
- Be consistent with your brand.
- Be attractive to your target market.
- Be memorable.
- Stand out on crowded store shelves.
- Include all legal requirements in jurisdictions intended for sale (think ahead on this … it can be very expensive to re-do everything if your label doesn’t comply in an important market).
- Include all relevant contact info so that consumers can learn more about the winery and order more wine directly from you (where it is legal to do so).
For more local examples of innovative and effective labelling, check out the Brandever web site (Bernie Hadley-Beauregard).
Tags: brands, labels, marketing, wine
mhicken November 6th, 2008
Some interesting new books & a website for your perusal once the busy fall harvest season winds down …
1. The Widow Clicquot
Marketing professionals are always reinforcing the importance of “telling your story” when it comes to promoting and marketing your winery and wines. Well, it’s even better if you can get a real author to actually write your story for you. In the case of this book, that’s exactly what happened for the Veuve Clicquot champagne house. Tilar Mazzeo, an American cultural historian, has written a really engaging and fascinating story of the champagne house and the widow who was its visionary young founder. This book is a marketing dream - the cover is Clicquot orange and the title font reflects the font on Clicquot labels. To boot, it’s also a great read: here’s the “Widow Clicquot” on Amazon if you are interested. By the way, “veuve” means widow in French.
2. Wine Brands
New book by Evelyne Resnick, a Paris-based marketing consultant for premium French wineries (but who has taught in the U.S. and is obviously well versed in Anglo-American marketing). This is one of the few books available that covers contemporary web and internet marketing including newer “Web 2.0″ technologies. An excellent read for those wineries that are working on internet marketing strategies. Here’s Wine Brands on Amazon.ca if you are curious.
3. Vinoenology.com
Cool new web site which includes an array of online winemaking calculators - all of which are free!
Tags: brands, calculators, france, marketing, story, u.s., wine, winemaking
