The Wine Marketing Future is Mobile
mhicken January 27th, 2010
I attended this year’s Direct to Consumer Symposium in Sonoma last week. The recurrent message was that the future of DTC wine marketing is going to skew heavily toward mobile marketing (by which I mean marketing tools such as text messaging, twitter, facebook or websites … but all of which work on smartphones such as the iPhone or Blackberry). See this report from Wines & Vines for details. At almost the same time, the San Francisco Chronicle writes that it thinks that the big breakthrough app for wine consumers will be Cellar Tracker, created by Seattle wine lover, Eric LeVine.
If you happen to have an iPhone, you might want to check out the convergence of these two trends by using the app, Cor.kz. This nifty app allows you to bar-code scan a bottle of wine using the camera in your iPhone. The app then connects to CellarTracker and displays all the relevant information about the wine including user reviews from their huge database. You can then save the wine into your own cellar or if you are drinking it, share your own rating and tasting notes using Twitter and/or Facebook (connectivity for both are built in). Check it out … this is the future!
