mhicken October 2nd, 2009

I just watched the video below which is a brilliant explanation of why the internet and social media (Twitter, Facebook, LinkedIn) is dramatically changing the landscape for retailers and for government. Think about the wine industry while you’re watching it …

Thanks to the Cherries and Clay Blog for bringing this to my attention.

Tags: bc, facebook, government, internet, linkedin, marketing, regulation, social media, twitter, wine

• Direct Internet Sales , Internet Marketing , Marketing Laws , Search Engine Marketing (SEM) , Search Engine Optimization (SEO) , Shipping Laws , Winery Web Sites
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mhicken November 19th, 2008

Facebook: Just read today that the wine web site, CorkSavvy.com, has launched a Facebook application which lets users create a wine journal and share wine tasting notes with others across their social network. This is a cool tool and is definitely an indicator of things to come, particularly for the much publicized “millenial” generation. But even beyond that group, this is interesting technology. A recent Wine Business Monthly survey found that the most likely reason for an individual to buy a bottle of wine is the recommendation of a friend. This tool makes it that much easier to share wine recommendations and the marketing potential and impact of reaching influential consumers becomes all the more important.

Vintages: According to the French press, the 2008 vintage in France has been poor overall and, for some producers in areas like Burgundy, is almost a wipe-out. Coming on the heels of the lacklustre 2007 vintage which had poor sales for Bordeaux, this is bad news for French wine generally. Prices will have to come down, particularly given the current economic climate.

Marketing Symposium:  Registration is now open for the 2nd annual “direct to consumer” marketing symposium in Napa scheduled for February 24th, 2009. This promises to be an excellent conference providing the latest updates on DTC wine marketing strategies including those related to the web and social networking. If you are going, I will see you there!

Wine Shipping (U.S.): Another U.S. case has struck down wine shipping restrictions imposed by one state against another state’s wineries. A string of court cases is now pending in the U.S. to challenge various state restrictions created following the U.S. Supreme Court decision in Granholm v. Heald. Generally, the U.S. courts are finding that any restrictions which discriminate against out-of-state wineries (vs. in-state wineries) are illegal. This is interesting because similar arguments are possible in Canada with regard to the various liquor board’s discrimination against out-of-province wineries.

Tags: direct to consumer, facebook, france, marketing, social networking, vintages, wine

• Direct Internet Sales , Internet Marketing , Winery Web Sites
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