mhicken November 5th, 2009

For your weekend reading:

Good blog post and discussion on marketing wine online here.

Here’s an interesting discussion of geographical indicators of origin and their effect on consumer wine choices.

Check out this nutty elementary school education project which equates wine with pot.

Tags: consumers, marketing, online, origin, sales, wine

• Internet Marketing , Marketing Laws , Winery Web Sites
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mhicken June 1st, 2009

In a surprise development that could have far reaching implications for online wine sales, one of California’s leading logistics and fulfillment houses, New Vine Logistics, has suspended operations this morning. The shut down will have a major impact on many California wineries and wine businesses which depend upon New Vine for order fulfillment and processing. In addition, New Vine was Amazon.com’s partner in its fledgling online wine site which had yet to launch.

Update: the CEO of New Vine issued a statement today confirming the shutdown and indicating that New Vine is attempting to transfer shipping and fulfillment operations elsewhere for its customers.

Further Update: New Vine is now operating again after Inertia Beverage Group took over some of New Vine’s debt.

Tags: amazon, california, fulfillment, marketing, online, shipping, web, wine

• Direct Internet Sales , Internet Marketing , Shipping Laws , Winery Web Sites
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mhicken October 20th, 2008

I noticed today that web browser requests sent to http://www.amazon.com/wine are now redirecting to http://wine.amazon.com although you get an “http service unavailable” error message once there.

Previously, all you got was a page not found error so perhaps amazon/wine is getting closer to launch.  It will be very interesting to see what the effects of this new distribution channel are on the U.S. retail market, particularly for smaller wineries which stand to gain a lot through the clout of associating with the internet retailing giant.

Tags: amazon, internet, marketing, online, sales, websites, wine

• Direct Internet Sales , Internet Marketing , Winery Web Sites
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