LDB Fixes Cellared in Canada Signage
mhicken November 3rd, 2009
Just out for lunch and happened to walk by the LDB’s government liquor store at Harbour Centre. New signage for Cellared in Canada product was up. The CIC product is now displayed in a separate section with a sign that reads “Bottled in British Columbia” with smaller print stating “from International and Domestic Wine”. The real BC product is displayed separately with a “BC VQA” sign. This signage is a vast improvement from the previous displays which simply read “British Columbia” on both CIC and VQA product. Readers will know that I don’t often offer kudos to the LDB but this signage is honest and clear. Well done.
Update (November 6, 2009): the updated Cellared in Canada signage was covered in the Vancouver Sun today. A few issues remain … the new signage does not contemplate 100% BC wine that is not part of the VQA system (this wine is rarely, if ever, sold in government stores), and … CIC wine sales should not be included in domestic sales figures.
