mhicken August 24th, 2009
I previously wrote a post about the issue of Bordeaux price problems given the global economic slowdown. Here’s some interesting evidence on that front. Today, I received a promo email from a leading wine retailer in the U.S. who has secured major discounts on 2006 Bordeaux because of slow sales. To give you an idea of the discrepancy in prices between the BC LDB prices on the 05 vintage and the street price on 06 in the U.S., here are some comparisons:
(Chateau 05 BC price - 06 US price)
Angelus 475 vs. 119
Bahans Haut Brion 99 vs. 37
Bellevue-Mondotte 475 vs. 175
Cheval-Blanc 1299 vs. 329
Cos 349 vs. 75
Ducru Beaucaillou 319 vs. 86
Leoville Las Cases 549 vs. 130
Mouton Rothschild 1100 vs. 545
Pichon Baron 225 vs. 62
Pichon Lalande 245 vs. 98
Tags: bc, bordeaux, LDB, prices, u.s., vintages, wine
mhicken November 6th, 2008
Some interesting new books & a website for your perusal once the busy fall harvest season winds down …
1. The Widow Clicquot
Marketing professionals are always reinforcing the importance of “telling your story” when it comes to promoting and marketing your winery and wines. Well, it’s even better if you can get a real author to actually write your story for you. In the case of this book, that’s exactly what happened for the Veuve Clicquot champagne house. Tilar Mazzeo, an American cultural historian, has written a really engaging and fascinating story of the champagne house and the widow who was its visionary young founder. This book is a marketing dream - the cover is Clicquot orange and the title font reflects the font on Clicquot labels. To boot, it’s also a great read: here’s the “Widow Clicquot” on Amazon if you are interested. By the way, “veuve” means widow in French.
2. Wine Brands
New book by Evelyne Resnick, a Paris-based marketing consultant for premium French wineries (but who has taught in the U.S. and is obviously well versed in Anglo-American marketing). This is one of the few books available that covers contemporary web and internet marketing including newer “Web 2.0″ technologies. An excellent read for those wineries that are working on internet marketing strategies. Here’s Wine Brands on Amazon.ca if you are curious.
3. Vinoenology.com
Cool new web site which includes an array of online winemaking calculators - all of which are free!
Tags: brands, calculators, france, marketing, story, u.s., wine, winemaking
